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Our Team

 

Beverage ContainersDarin Ezra - CEO

Darin brings over a decade of experience in the Consumer Packaged Goods (CPG) industry. Darin founded SunWorld International (SunWorld), a company that specialized in the import and distribution of CPG brands. SunWorld acquired the import and distribution rights for top selling U.S. brands in Southern Africa, including Celestial Seasonings, Ice Drops and Energy Now (a top selling energy tablet in the U.S.). After two years of operating and growing the company, Darin sold his interest in SunWorld to IS Distributors (IS), the agent for The Dial Soap Company and Freeman Cosmetics, in order to relocate his business to the U.S. Darin formed Big Brands, which manufactured and distributed CPG brands in 30 states and abroad. Darin’s responsibilities included all design, development, packaging, marketing, and operations of the business. Big Brands successfully launched Mad Bull Energy Drink in the U.S., then developed and launched the popular Wild Buzz Energy Drink. After selling his interest in Big Brands, Darin launched several successful beverage brands, including Go Girl Energy Drink and Kabbalah Energy Drink, and is a sought after consultant in the beverage industry.


Beverage ContainersMartin Molina - COO

Martin manages all strategic marketing efforts for Power Brands. Martin brings over 14 years of food & beverage marketing experience with industry powerhouses such as Nestle USA and Pepsi. Martin began his CPG career as a research analyst with A.C. Nielsen before joining Nestle USA and progressing through brand management ranks on brands including Nestle Sweet Success, Nestle Carnation Baby Formula and Nestle Carnation Baby Cereal. Martin’s beverage experience includes over four years of channel marketing experience within the Pepsi Cola system. Most recently, Martin led the strategic marketing efforts for Light Force Water Source, a start-up incubator for new energy drink brands and has led operations at Power Brands since its inception in 2006.


Beverage ContainersCharlie Quinn - Vice President

Charlie contributes over 20 years of  Consumer Packaged Goods, brand management, and consumer promotion experience.  He began his CPG career at Procter & Gamble, where he spent over 10 years in their flagship division. Across his career, he has had hands on experience working with the top fifteen retailers in all channels of trade.  In recent years, Charlie’s career has focused on consumer promotion.  As a key member at Valassis, Charlie called on his CPG and brand management expertise to create and implement consumer promotion campaigns for international clients such as M&M Mars, Pfizer, Bayer, Novartis, Newman’s Own, and Fuji, helping them to refine and execute against their strategic intent.  In addition, Charlie has served as a business consultant to a host of emerging businesses in a variety of settings, including Silicon Valley, strategizing on how best to capture the consumer. Utilizing his marketing, brand management, and finance experience, Charlie continues to assist Power Brands clients launch new products, refine strategic intent, and execute go-to-market campaigns.   


Beverage ContainersEvan Silver - Vice President

Evan is a 25-year veteran of the food and beverage industry. A native Los Angelino, Evan graduated from Brown University with a bachelor's degree in international relations and trade. He started his career working in operations management then directed all management recruiting for a prominent publicly-traded Los Angeles-based international restaurant chain, as it grew from two to over eighty-five units over the course of his fourteen years there. Next, he spearheaded the west coast recruiting efforts for the nation's leader in senior-level retained executive search for the hospitality and foodservice industry. His expertise in beverage programs, restaurant operations, project management, information technology, and human resources led him to partner in developing a new full-service casual-dining restaurant company with two Los Angeles-area locations and an upscale cocktail lounge. Evan sold his ownership in these businesses and joined Power Brands, specializing in operations, administration, and new business development.


Manufacturing DrinksNiyati Parikh - Director of Research & Development

With a Masters in Food Science and Technology from the University of New South Wales, Australia, and a Bachelor’s degree in Biochemistry from St. Xavier’s College, India, Niyati brings exceptional academic credentials to the Power Brands Food Science division. Niyati’s extensive knowledge of beverage processing, preservatives, extracts, flavors, coloring, and natural and organic ingredients, allows her to provide expert guidance to clients and develop exceptional formulations in the lab.


Beverage ContainersAlina Guerrero - Beverage Scientist

A native of Southern California, Alina graduated from California State University Northridge with a degree in Food Science and Technology. She began her professional career in the flavor industry, where she was responsible for developing a variety of products such as baked goods, bars and beverages. Her passion for innovation and her knowledge of food and beverage development allows her to work creatively and effectively on new beverages.


Beverage ContainersKris Guiao - Creative Director

Kris earned his first Bachelor's degree in Applied Ecology from the University of California, Irvine and a second Bachelor's degree from the Art Institute. Immediately after graduating, he began a career as an Account Executive for TransWestern Publishing–one of the largest publishing companies in the nation–becoming one of the fastest and youngest Senior Account Executive in the company's history. Incidentally, it was also there that Kris began utilizing his passion for art and design which prompted him to seek more opportunities and success as a freelance designer ranging from branding, consumer packaged goods, entertainment and publishing.


 

 

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