Business Plan

Having a great beverage idea is one thing, but if you are seeking capital to launch your dream beverage you will need more than an idea.  A well thought out, comprehensive business plan is essential to effectively communicate the strength of your beverage brand and business proposition to potential investors.

Why Do I need a Business Plan?
Having professionally written business plan dramatically increases your odds of succeeding as an entrepreneur. A good business plan can help:

	Determine the profitability of your business Provide an estimate of your start-up costs, and how much you'll need to invest or finance Convince investors and lenders to fund your business Provide reasonable assumption for revenue growth, cost of goods, sales and marketing expenses, and operating expenses Provide an effective sales and marketing strategy Provide an industry and competitive overview and analysis

A strategic business plan is a blueprint for the future. It can be an aid in managing and organizing your business; help you identify opportunities; and help you understand and manage the financial aspects of your business. In three words, your business plan should help you BE MORE SUCCESSFUL.

A good beverage business plan is essential when talking to investors to help secure the financing you need to take your business to the next level. Securing investors requires communicating a great deal of information in a succinct and meaningful manner. All of your potential lenders or investors will want to understand as much as possible about how your business will work before deciding whether to back it financially.

Power Brands specializes in writing beverage business plans.  There is no shortage of professional business plan writers who can create a plan for you, but only Power Brands has the beverage specific expertise and industry knowledge to deliver a thorough, well thought out beverage business plan that will include:

	Objectives Mission statement Market Analysis Summary Up to date market information - outlining what part of the market you are targeting Key Category Growth Drivers Key competitors and what differentiates you from them Market Segmentation – Consumers Company Summary Sales and Marketing Strategy Channels to market Three Year Financial Plan (P&L, Cash Flow) Pricing Architecture