Beverage Equipment

Before investing in new beverage equipment for your business or location, it pays to do some research beforehand. The foodservice industry is not known for sharing its sales data. Because of this, it is difficult to spot trends in consumer tastes and preferences when it comes to fountain beverages. Knowing which products are growing or gaining in popularity is important to know before you make an investment in any new beverage equipment.

You certainly are aware that your beverage equipment must meet the needs of your establishment and your customers. Unfortunately, too often equipment is purchased or replaced, without much thought as to whether it will increase profits. Some research and information gathering done before purchasing the equipment can make a significant difference in your bottom line.

Some beverage equipment sellers will not only sell equipment but will provide buyers with research and facts about beverage sales in similar locations. Certain beverages will prove to be more popular than expected in unexpected arenas. Possessing this knowledge prior to buying would more than likely effect subsequent sales. Having an understanding of the intrinsic dynamics of the marketplace is critical to meeting your customers’ preferences.

If you knew for example, that research indicates a strong preference for non-carbonated beverages in the warmer months, you may consider different beverage equipment than you currently have in mind. Discovering that families are more likely to dine at establishments that offer fruit juice for children, would be beneficial to know. Beverage equipment is available in an array of types and styles. You may find a niche market for cappuccino or smoothies, of which you were not previously aware. The internet can be a good place to start your search for ideas, since many companies now have websites with pictures and suggestions available.

If your beverage equipment will be in the customer’s view, look for attractive dispensers that will help sell your beverages for you. Self-serve dispensers especially, need to appear clean and attractive and be user-friendly. Beverage equipment that is easy to maintain is usually a best option. Non-carbonated drinks and juices can help sell themselves by being visible to your customers in clean, attractive dispensers.

Whether you are in the market for hot or cold beverage equipment dispensers, blended dispensers or coolers, look for a seller who can also provide replacement parts. While most beverage equipment is easy to install and operate, it is still wise to choose a seller who offers technical support and advice as needed.

Before making your beverage equipment purchase, speak to you beverage suppliers. Often, coffee suppliers will provide your establishment with a coffee dispenser when you agree to buy coffee from them. Bottled drink suppliers may provide coolers as long as they are stocking the coolers with their products. Even if you are not purchasing it directly, insist on clean and attractive beverage equipment for your establishment.  Consumers are more likely to purchase bottled beverages if they can help themselves to the selection. Coolers that are customer friendly and display the drinks well will also have a positive impact on your profits.